Pricing for Profit: Stop Undervaluing Your Landscaping and Garden Design Services
If you’ve ever worked long hours on a beautiful garden design or build project only to feel frustrated when the profit didn’t match the effort — then you’re not alone.
So many landscapers and garden design business owners struggle with pricing. You love what you do, you’re passionate about creating stunning outdoor spaces, but when it comes to charging your worth, something holds you back.
In this week’s episode of The Limitless Landscapers Podcast, I’m diving into one of the biggest challenges in our industry — how to price for profit and stop undervaluing your services.
Why So Many Landscape Designers Undercharge
It’s incredibly common for landscapers and garden designers to undervalue their work, often out of fear of losing clients or being undercut by competitors. But the truth is, when you discount your services, you’re not only reducing your profit — you’re also diminishing the perceived value of your expertise.
Here’s the reality: clients pay for results, not hours.
They’re buying into your creativity, your experience, and your ability to transform their outdoor space — not just the time you spend on site or behind a drawing board.
💡 Know Your Numbers
One of the most important steps to profitable pricing is understanding your true costs.
That includes:
Your design time and consultation time (including consultations and revisions)
Project management and admin time
Overheads like software, insurance, fuel, and marketing
And — most importantly — a profit margin
You deserve to earn more than just enough to “get by.” Profit allows your business to grow, invest, and provide better service to clients.
Communicating Value with Confidence
Pricing isn’t just about numbers — it’s about how you present them.
When you communicate value effectively, price becomes less of a sticking point.
Here are a few tips:
Focus on benefits, not just deliverables (e.g., “a low-maintenance garden that thrives all year” rather than “planting plan”)
Use storytelling and visuals to show the transformation you create (consider proposals and second meetings to present)
When faced with budget concerns, adjust scope, not price
Your confidence sets the tone. If you believe in your worth, clients will too.
🚀 This Week’s Challenge
Before your next consultation, raise your quote by 5%-10%.
It might feel uncomfortable — but it’s a powerful step toward building a profitable landscape design business.
Most of the time, clients won’t even question it. And if they do, it’s a great opportunity to reinforce your value.
Listen to the Full PODCAST Episode
🎙️ Episode: Pricing for Profit – Stop Undervaluing Your Services
👉 Listen on The Limitless Landscapers Podcast
You’ll discover:
How to calculate quotes with your true costs
Simple ways to build profit into your pricing
What to say when a client pushes back
And how to stop comparing yourself to competitors
🌱 Ready to Build a Profitable Landscape Business?
I help landscapers and garden designers grow their business with clarity and confidence — without burnout or undercharging. Get in touch with me just click here!