The Garden Designer Collective
Brilliant at design. Unsupported in business?
You love designing gardens. But finding clients, setting your fees, managing your time and keeping the business profitable can feel much harder—especially when you’re working things out alone.
The Garden Designer Collective is a monthly business-support membership for independent garden designers and small studios. Get practical guidance, a clear business focus and a community of designers who understand.
Doors open from Thursday 19 November.
Join the waitlist
Garden design
You don’t have to work it all out on your own
Perhaps you’re getting enquiries, but they aren’t turning into the right projects. You’re busy, yet unsure whether your fees cover all the time involved. Or you have plenty of ideas for improving the business but struggle to decide where to start.
The Collective gives you space to step back, ask questions and choose manageable actions—with support from me and fellow garden designers.
Whether you’re building your foundations or improving an established business, you’ll have somewhere to discuss the business behind your designs.
Join the waitlistMembership
What’s included?
One clear business focus each month
We explore topics such as attracting clients, pricing, profitability, sales and systems, helping you give the business side the attention it needs.
A monthly live group call
Bring your questions, discuss the monthly topic and learn from other members’ experiences.
Calls take place on the first Monday of each month at 9.30am UK time. Every call is recorded, so you can catch up if you can’t attend.
Practical resources at your own pace
Short workbooks, checklists, planners and templates help you apply what we discuss to your own business.
You don’t need to complete everything. Choose what’s relevant and work through it around your client commitments.
A private community
Our members’ space on Skool lets you continue conversations, share progress and ask questions between calls.
It’s a place to talk openly with other garden designers who understand the challenges of running a small business.
A growing resource collection
Access previous call recordings and resources, so you can revisit topics when you need them.
Practical support shaped around real business challenges
We began with Business Foundations, helping members review their direction, services, clients, numbers and systems—and choose their next priorities.
Members’ questions help shape our discussions, keeping the support relevant to the businesses in the group.
Our November focus
Clients, Clients, Clients
Our November focus is Clients, Clients, Clients: attracting suitable enquiries, building relationships and identifying where potential clients get lost between discovering your business and booking your services.
A word from a founding member
A word from a founding member
The GDC is a beautiful idea to connect others in the industry together whilst moving forward in business.
Why I created the Collective
I’m Paula Warman, The Landscapers Coach.
With over 15 years’ experience running a landscaping business, I understand that delivering great work and running a profitable business require different skills.
Through coaching garden designers, I’ve seen how valuable it is to have somewhere to ask honest questions about fees, clients, marketing and the everyday decisions behind the design work.
I created the Collective to make practical, industry-specific business support more accessible—and to give garden designers a place where they feel understood.
You shouldn’t have to build your business alone.
Founding membership: £67 per month
£67 / month
Join at the founding membership rate of £67 per month, with your price remaining the same for as long as you stay a member.
Membership includes:
- A monthly business topic.
- A live monthly group Q&A and discussion.
- Practical workbooks, checklists and tools.
- Access to previous recordings and resources.
- Our private community on Skool.
There is no minimum membership term. You can cancel with 30 days’ notice.
Doors open from Thursday 19 November.
Join the waitlistFAQ
Your questions answered
Yes. You might be building the foundations of your business or looking to improve your profitability, marketing and ways of working after several years of trading.
The Collective is designed for independent garden designers and small studios.
Every monthly call is recorded and added to Skool, so you can watch when it suits you.
You can use the resources at your own pace and focus on what your business needs most. The aim is to help you take manageable steps, rather than add another long list of tasks to your week.
The community, resources and call recordings are hosted on Skool. Live calls take place on Zoom.
The Collective provides group support, practical resources and community discussion. Private coaching calls, individual business audits and detailed personal reviews are available through my separate 1:1 coaching service.
Yes. There is no minimum membership term, and you can cancel with 30 days’ notice.
Yes. If you join at £67 per month, that rate stays the same for as long as you remain a member. If you leave and later rejoin, the membership rate available at that time will apply.
The Collective welcomes new members at selected points throughout the year. Join the waitlist to receive priority notice of the next intake.
No. You’ll receive the opening dates and joining information so you can decide whether it’s right for you.
Join the Garden Designer Collective waitlist
You don’t need to have everything figured out before joining us.
If you’d value practical business guidance and conversations with garden designers who understand, add your name to the waitlist.
You’ll be among the first to hear when doors reopen and receive the details you need to decide whether to join.
Prefer more personal support?
If you’d like dedicated time to focus on your own garden design business, my 1:1 coaching offers individual guidance, clear priorities and ongoing support.
We’ll work together on the challenges that matter most to you—from pricing and profitability to attracting clients and getting your business running more smoothly.
Book a discovery call to talk about where you are, what you want to change and whether coaching is the right fit.